Senior VP Business Development
Some say it is because people are leasing cars, and therefore feel no need to maintain them. Others say it is the auto makers’ grab for domination of the repair market. Many say it is because there are no more good technicians. And a few blame the increasing complexity of cars, the economy, the weather…
The only reason an independent repair shop struggles to make ends meet is lack of management know-how. Specifically, paper flow, routing, and tracking of key statistics are not done or are inadequate; the owner is wearing too many hats, cannot delegate, and is therefore “too busy” to really make any money; doesn’t do the basic, routine internal marketing actions to make the most of the existing customer base; doesn’t know how to handle personnel or “handles” them poorly; doesn’t know how to find good technicians at the drop of the hat; doesn’t provide adequate incentives to employees based on their production.
There are hundreds of things in a successful repair shop which must dovetail like clock-work for that shop to run at peak efficiency on a consistent basis. When they do, it’s a money-spinning thing of beauty. But that all falls under the heading of management know-how.
Why is it that one shop is busy all the time and another right next to it is dead? Why can one technician rapidly know out whatever job you throw at him – with high quality – while another suffers from broken bolts and wrong parts, takes forever, and blames everyone but himself?
Running a shop is just as technical as fixing cars. There are certain management tools you must have to get the job done at all. There are certain business aspects you need to know cold, so that you can think on your feet with them and track where you are at at all times.
Shop owners who do not have a command of the Management Technology are really nothing more than shade-tree managers and will always have some external excuse to justify their ineptitude. So, don’t buy into the industry doom-sayers’ negative rationalizations.
For many years now, we have helped thousands of independent repair shops in every part of the country become and stay more successful than they even thought possible. I can therefore assure you with complete certainty that the only difference between a struggling shop and a successful shop is the owner’s level of management expertise.
Your shop will rise to your level of management expertise and no further. If you want to keep getting what you’re getting, just keep doing what you’re doing. If, however, you want to create a better scene for yourself, your family, and your employees, call us at (818) 500- 9631. We are industry-specific and here to serve you. Please call now.