By now you would think that every business owner understands the importance of having a website. However, according to a 2016 report, 46 percent of small businesses do not have one. As an owner of an automotive, collision or truck shop, you may believe that word-of -mouth is the best form of exposure. Or maybe you’re resistant to the online sphere because you’re uncertain of how it applies to your industry?
In today’s market, a business without a website is the equivalent to placing it on the street, not displaying its logo and expecting people to visit and buy.
Here are three key benefits to having a website and reasons why you should get one:
Benefit # 1 – It’s a powerful sales tool
Remember, it’s not easy for your employee at the front desk to answer all phone inquiries, especially when he or she is handling a customer face-to-face. By having a site that displays your services with strong call to actions you can effectively address any questions or concerns. You can also add special promotions and allow customers to print coupons. This well guide them during their purchasing process.
Benefit # 2 – You can collect emails
Considering that most consumers are on the go and have smartphone devices, it’s important for you to stay in touch and make sure they’re aware of all the services you offer. A website is useful for this as you can use it to collect email addresses. If you already have a site and do not collect email addresses, try blogging. At the end of each post direct your visitors to a form where they can submit their contact information.
For more tips on blogging and increasing your clientele, click here.
Benefit # 3 – You’ll increase more foot traffic
If you’re looking to increase car count, profit or expand your business you’ll need to have a fully optimized and mobile- friendly site that makes it easy for customers to find you when they need service. Your website and social platforms are one of the first places people will visit, because they want to make sure they can trust you. They want to see what your shop looks like, who works there, the specific services you offer and more.
Think of your website as an airport. Everyone who visits has a specific destination and it’s your job to get them there safely. At Management Success, we are committed to providing shop owners and their staff from across the country with effective management training. Our services also include developing beautiful, high-performance websites that drive business to your shop.
For the first time, our web development team will be offering these services to all shops at our Fall Convention. Click here to learn how you can attend