You know the holidays are fast approaching when you see a mass amount of pumpkins, turkeys and evergreen trees. On the business side, the holidays serve as a great opportunity to increase shop sales. However, mishaps can occur if you’re not fully prepared. As an owner you might be feeling the pressure, because you’re scrambling for ideas to end this year with a bang. Or maybe you want to retain a few customers and aren’t sure how to keep their attention? Don’t worry, with a little planning and preparation, you can make this year’s holiday season the best-ever for your business.
Here are a few ways to market your shop during the holidays:
Visit the inbox
As you know, email marketing has a ton of benefits and serves as the best way to deliver your message to customers. Show them how much you appreciate their loyalty by sending holiday e-cards. Just remember, it’s all about getting the customer to open the email. Your message can serve as a reminder that they need to get their vehicle serviced. Start with the subject line and think of something that will get their attention.
Launch special promotions & discounts
If there’s a time to promote specials, the time is now. Offer discounts on certain services such as oil changes, tire or parts replacement. You can also mix your specials into your email marketing and send customers a gift for purchasing your shop’s services.
Getting involved in your community and helping others is the best way to convey your brand’s mission, and the perfect opportunity to do a good deed. Try collaborating with other small businesses in your area and help raise money for those in need. You and your team can also volunteer at a local shelter for holiday food drives.
Decorate the shop
With all the that goes on outside the business, it’s always good to spread joy. Decorate your shop, and if you’ve never done it before, consider throwing a holiday party for your team to show your appreciation for their hard work. Don’t forget to share photos and videos of the festivities on social media. After all, branding is key.
While your business may be pushed to the limit this holiday season, you don’t have to watch it fall into the trenches. If you rise to the occasion and strive to plan, attract and retain, the reward will certainly pay off. At Management Success, we are committed to providing shop owners and their staff from across the US and Canada with effective management training.
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