Readex Research recently conducted a perception survey sponsored by FenderBender magazine, which studied people’s perception of advertisements. The study surveyed to find out what types of advertisements in FenderBender communicate the most effectively to its readers.
The advertisements for the study were chosen from FenderBender’s August 2015 issue. The respondents were asked to report how they perceived each advertisement. The first method of reporting was to choose one of three categories (attention-getting, believable, or informative) to which they felt the advertisement belonged; the second was to provide their own personal feedback on what message or feeling the advertisement conveyed to them.
The Management Success advertisement is directed toward auto shop managers who are having a difficult time effectively managing their employees, thus creating a “black hole,” which pulls their employees’ production down and prevents the shop from becoming highly profitable. The main goal of the advertisement is to encourage the managers to take Management Success’ Black Hole quiz to find out what areas of their management need improvement.