The holidays can bring a lot of business for auto shops, but it can also bring some mishaps if you’re not prepared. As a shop owner, the holidays are a great opportunity for you to make a lasting impression on first-time customers, satisfy your loyal customers and also keep your employees happy. With the right actions, you can get your shop through the holidays in good spirit and profitability.
It’s hard to have spirited customers without a lively team. During the busy season, your employees might be working harder or longer hours. You might have seasonal employees to hold some of the weight. Either way, your team deserves to be in the holiday spirit. Show your team appreciation for their hard work with a holiday staff party. The fun event can strengthen employee relationships and further strengthen your team as a whole. Don’t panic if you haven’t planned anything yet. Many companies choose to hold their holiday gatherings after the New Year, when it tends to be a little less hectic.
Although it’s a joyous season, the holidays can be stressful for anyone. You don’t need to put a dent in your marketing budget to make your customers happy. It’s not about the lights, decorations or even the candy. Well, maybe the candy. When your customers are in-house, get them in the spirit with your team’s warmest welcome. Consider updating your staff on customer service to ensure nice cheery smiles and genuine hospitality from your waiting room to the garage.
Don’t forget about customers you haven’t seen in a while. The holiday season is a great time to connect with your customers. Use this as an opportunity to reach out with a simple thank-you or greeting card. Whether it’s by mail or e-mail, it’s a low-cost/no-cost sentiment that will keep you on their mind through the New Year.
If there’s a time to promote sales on your services and it’s now. Many successful shops offer specials on brake checks, oil changes, and more during the winter season. Consider analyzing your budget to see what promotions you can afford. You can be successful in attracting customers through promotions over social media or ads in your area.
Going into the New Year, your sales goals should be set high. And if you’re pulling out all the stops for your customers and your team, there should be no reason you shouldn’t exceed those goals beyond expectation! The New Year is your best shot at keeping the customers you gained over the holiday season. If you increase loyalty discounts after the season, you can prevent a potentially low sales period.
Simply changing the way you communicate can make the difference between a one-time customer and one who will be returning in the New Year. For assessment of your New Year’s goals or how to get your shop to the next level, visit our services to see how Management Success can benefit you!