Without a clear goal in mind, your business could risk falling behind. It’s important to first look at what your shop is trying to accomplish. It’s common for shop owners to get lost without direction. If you feel like you’re in this place or you have been, you might need a pair of fresh eyes to assess the holes in your business that are setting you back from being a high-functioning profitable shop.
A good place to start is understanding your product. What are your services? If you’re a truck shop, do you manage fleets? Are you a general repair shop? Is your shop only collision repair? Does your shop provide both general repair and collision repair services? Once you know what specialized industry you are in, the next step might be to take a step back and see what competing shops in your area are doing to promote their services.
What’s your goal? Take an outside look at your shop and assess your strengths and weaknesses, or points of the business side you may need to improve. Are you a general repair shop looking to recruit a permanent team? These goals are specific to your shop and common shop owner goals include: hiring qualified help, increasing sales and productivity, marketing, team management, employee training, organizing your profitability, or strategizing your analytics.
Now you can get organized. Having in mind exactly what you want to achieve, you can begin keeping track of what you’re doing. Just like your service writer records service reports, you can make reports for your own business. How often you hire, what times of the year you might need more or less help, more or less parts, your budget and team productivity.
Knowing all sides of your business can positively impact your functionality as a shop owner. You might find yourself spending less time in the shop if you can delegate tasks where and with whom they fit best. Implement organizational procedures monthly so you can’t fall behind in accomplishing your specific shop goals. By getting organized and specific to your strengths, you can go from having little direction and goals to a fully operational shop without you having to be there.