Social media is any form of online presence (including smartphone apps) used to connect and network with people in one’s community and around the world. Today, it is the most effective way to establish your business’ credibility, gain new customers, and keep current customers.
When choosing which social media platforms to join, a business should consider its industry, as well as its target audience. For example, in the automotive industry, Facebook, Yelp, and Google+ are more impactful than Twitter because running a successful auto repair business is all about reviews, referrals, and keeping customers loyal.
Mastering Social Media workshop will teach you how to master this powerful medium to expand your customer base and your business. With your new understanding of social media, you’ll discover what attracts customers to your business and what keeps them coming back!
You Will Learn:
– Social Media Terms
– Social Media Websites
– Reviews vs. Word-of-Mouth Advertising
– Reputation Management
– Social Media Marketing
– Making Social Media Work With Your Website
On Facebook, Yelp, and Google Plus:
– How They Work
– Why They Are Important for Your Business
– Setting Up and Using a Business Profi le Page
– Gaining Followers
– Getting and Responding to Reviews
– Checking Analytics
– Linking Your Social Media Pages Together