Make your shop well known and well thought of in your community. Be in full control of your shop’s image. Learn how to handle any negative ideas about your shop. Learn how to avoid legal situations. Work effectively with newspapers and the press get them to print what you want.

Days 1 – 2:
How to communicate effectively in public relations

Days 3, 4 & 5:

  • A refined definition of PR
  • The liabilities of PR
  • The missing ingredient
  • PR and causation
  • Appearance and manners
  • Positioning and wrong publics
  • Using opinion leaders
  • Propaganda and how to handle black PR
  • Goodwill and word of mouth
  • Creating events, handling the press and the press book