Are you the small business owner who believes it’s unnecessary to invest your time and money into public relations? Or maybe you’ve tried promoting your shop’s brand and things didn’t turn out too well? When it comes to promoting and branding, PR is one of the best tools you can use to help get your shop the exposure it needs. Strategy is what matters.
Here are a few ways you can make the best out of your PR efforts:
Answer your “why?” and “what?”
By now, you know that you should always have a solid reason behind every decision you make for your business. The same applies to public relations. Ask yourself why you want to start a campaign. Do you need more customers or employees? Maybe you just want to make a positive first impression for the second shop you plan to open? In any case, it’s important to figure out what exactly you want and why you want it so that you invest your time and money wisely.
Be consistent with your social presence
When was the last time you wrote a post on your business’ social media page? Be consistent in promoting your shop’s online presence because that’s where most consumers are, online. Whether it’s Facebook, Twitter or Instagram, each of these platforms gives you an opportunity to reach people in your community. Another benefit of social media is that it can tell you how your campaigns are performing.
For more tips on social media, click here.
Contact the press
Research local journalists and online publications that write about topics related to your industry, and craft a compelling pitch. This will be extremely helpful in building awareness to your brand, especially if you live in a small community. Remember, building relationships is key to successful PR. You’ll need to be in contact with the people who can help share your message.
With the right attitude and approach, your efforts can be successful and help take your shop to the next level. At Management Success, we are committed to providing shop owners and their staff from across the country with effective PR training in our Public Relations workshop.
This year, we are welcoming all shops to our Fall Convention in Pomona, California. At our convention, you will have the opportunity to network with hundreds of shop owners, attend special workshops geared towards your business, learn how to master your vision and much more.
By attending our Fall Convention for the special price of $399 (+1 included), you will receive a FREE Shop Business Analysis.
Click here to learn more.