When it comes to developing an effective social media strategy for your shop, advice falls short because what produces results for most businesses may not work for yours. This is especially true within automotive industry since you’re delivering a service that people tend to forget about until they actually need it. So how do you remind them? Social media is a great strategy here – and, it’s relatively simple and, in most cases, FREE.
However, it’s important that you know how to use social media so that it works for your business. Here are a few simple tips on how to engage your customers (and draw in new customers) through effective social media use:
Make it Interesting
When you pay attention to the people you follow and those who follow your business, you’ll understand what type of content to post. The key is to make use of visually appealing content when engaging with customers as retention is guaranteed to increase when you share and post relevant images and videos. It also doesn’t hurt to share a part of your business with customers, because while you may know your business inside and out, that doesn’t mean your customers do too.
An increase in reviews can either positively or negatively affect your bottom line. It’s important to remember that a customer’s view of your business makes a huge impact, especially if he or she has a significant following. While you want to highlight and share all of the positive reviews, you should also accept any constructive feedback that gets posted and make it a point to correct it. Reach out to the person who has negatively reviewed your business and try to understand the reason for their disappointment and find a resolution. You can also use this lesson as a teaching tool for your team.
Get Involved with your Community
Customers like authenticity. Making efforts to give back to your community and showing that your shop cares proves your purpose beyond gaining profit. In fact, it’s another way to enhance brand awareness and it positions your shop as supportive and approachable. You can also re-post and share content of the customers who participate in community events, as this will encourage and motivate them to remain active. Some ideas here are sponsoring town meetings or community fairs, local sports teams, mentoring at high schools and trade schools, etc.
Social media marketing doesn’t have to be challenging. It’s just a matter of knowing what basic strategies work for your business.
Unsure of your shop’s online presence? Take this free social media evaluation and discover the strengths and weaknesses of your online strategies! Click Here