By now we know the impact marketing has on business. It’s the number one tool that can either make or break a company’s success. For some, marketing consists of a hefty budget, and as a shop owner it’s important to be consistent with your marketing so that you may bring in new business. So how do you make use of good marketing practices when you’re on a strict budget?
Here are three cost-effective ways to increase your shop’s clientele:
Tip #1 – Offer “free advice”
A good way to do this is to create a blog. Not only is it easy to build, but if you implement the right keywords, it will also help with your ranking on Google. Just remember that promotion is key; you’ll want to share each new post you make on all of your social media channels. If you’re unsure of what to write about, try starting with helpful car care tips.
It’s also easier to write when you think about what advice you would give to a friend and then just transfer it to type. This takes some pressure off of the thought process and helps the words flow easier.
Tip #2 – Network with other business owners
Connecting with other business owners in your community is an excellent way to bring exposure to your shop. Try partnering services with others in the area and then turn the collaboration into a local charity drive. You can start by making a list of what’s important to you and then find another owner that shares the same passion.
For more tips on how to network your business, click here.
Tip #3 – Start a customer referral contest
Word-of-mouth has proven to be one of the most effective forms of marketing. While the way customers communicate has changed (social media & text), the fact that customers talk about a business at all is what matters. The best way to make use of it is to start a referral program or contest. Those who truly love your business and the services you offer, will be glad to spread the word to their peers. Try setting up a campaign that allows your customers to bring new foot traffic into the shop. At the end of the month, quarter or year, offer the customer with the most referrals a free oil change or credit toward a future repair.
You can also bring in the advice from Tip #2 and partner with other local businesses in your community to offer as referral rewards. Maybe there’s a new local restaurant that just opened up down the road? Stop by and introduce yourself. They may offer you complimentary gift certificates to use as referral rewards that would also help drive in traffic to their newly opened business.
Increasing your shop’s clientele doesn’t have to be hard and it doesn’t have to break the bank. It’s all about knowing your audience and then developing effective strategies that attract and retain.
To see what could be affecting your shop’s car-count, take this FREE analysis.